Mercedes-Benz Fashion Week Accra

Although the highly anticipated Mercedes-Benz Fashion Week Accra has been postponed to 2021, you don’t have to wait until then to see the beautiful collections of the incredibly talented designer’s who were showing this year.

Atto Tetteh

Atto Tetteh

@AttoTetteh

Ghanaian unisex designer Atto Tetteh was influenced by people in his creative team and shot his designs, which continue his mission to make African patterns appeal to younger audiences, on the collective that help push his creativity forward.

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Chloe Asaam

Chloe Asaam

@Chloe_Asaam

Womenswear designer Chloe Assam fuses Ghanaian symbolism with technology by incorporating QR codes into her garments, which tell their story. Enamoured with matriarchal figures from the Ashanti region, she shot the collection on her aunts and grandmother.

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Hazza

Hazza

@HazzaOfficiele

Hassan Alfaziz Iddrisu of Hazza, who creates innovative sportswear using traditionally formal production methods, portrayed his own heritage and African culture in contemporary pieces which were photographed on Accra’s youth scene.

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Larry Jay

Larry Jay

@LarryJayGhana

Unisex designer Larry Jay, who debuted his eponymous label in 2017 and finds inspiration in everything from nature and African culture to the arts, looked to the 1970s generation – specifically his parents who modelled his collection.

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Steve French

Steve French

@SteveFrenchOfficial_

Steve French, who honors traditions to create new artistic expressions by taking cues from the female form and abstract patterns, wove together elements from the past present and future to reflect multigenerational perspectives.

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