Tbilisi, MAY 6- MAY 9 Mercedes-Benz Fashion Week Tbilisi, the most awaited fashion event in Georgia will be held on the digital platform www.mbfwtbilisi.online

Twelve selected designers will showcase their latest collections to a global audience, while many more will make an entrance for the first time. The virtual space is organized in a calendar with slots for each brand, offering a rich agenda freely accessible to the public and industry operators alike.

In times of travel restrictions due to the pandemic, the new digital experience serves as a meeting spot for designers, creatives, media, retailers, and cultural institutions playing a pivotal role in bringing fashion and art under one roof.

The digital platform, accessible from May 6-9 at www.mbfwtbilisi.online, offers unique multimedia content, including interviews, designers’ diaries, backstage moments worth the wait.

Shows will be held in the Factory – Art & Culture, Education Center in Tbilisi.

Spread over 27,800 Sqm, the former Coca-Cola factory is an industrial creative hub where designers, artists, and photographers can showcase their creations, develop their visions and share ideas with like-minded people. The urban space aims to boost Georgia’s creativity and to promote the country’s rich cultural heritage through interdisciplinary interaction between fashion, design, and art.

For the occasion, the Georgian Fashion Foundation will be launching the special prize, GFF Prize for the established brands and designers. An Advisory Board composed of influential members in the industry has been created. Together, they play a significant role in strategically assisting local brands through this historical time of economic uncertainty and global competition.

Participating members include:

Antonio Mancinelli – Marie Claire Italia Senior Editor; Danilo Venturi – Director of Polimoda; David Koma – Designer; Diane Pernet – International Fashion Blogger, Critic and Founder of ASVOFF Festival (A Shaded View on Fashion Film); Filip Niedenthal – EIC of Vogue Poland; Gena Smith – Senior VP of Human Resources & Head of Global Executive and Creative Recruitment for LVMH; Godfrey Deeny – International Fashion Critic and EIC of FashionNetwork.com; Hilary Alexander – former Fashion Director of The Daily Telegraph, Journalist and Writer; Hiroshi Fujiwara – Musician, Producer and Designer; Jean Pierre Blanc – Founder of the International Festival of Fashion and Photography in Hyeres and notable Director of Villa Noailles; Luca Rizzi – Tutoring and Consulting Director at Pitti Marina Testino – Founder and Creative Director of Point Off View Mickey Boardman – Editorial Director of Paper Magazine; Sara Maino – Deputy Director of Vogue Italia and Head of Vogue Talents; Stefan Siegel – Founder & CEO of NOT JUST A LABEL; Steven Kolb – CEO of CFDA (Council of Fashion Designers of America); Valerie Steele – American Fashion Historian, Curator and Director of the Fashion Institute of Technology Museum;

Mercedes-Benz Fashion Week Tbilisi is the most prominent fashion event held in Georgia since 2015. Showcasing twice a year, in May and October, it offers a premier platform for local designers to connect with media and buyers, while promoting creativity and innovation among the industry’s professionals. Its increasing reputation and consistent growth gained global recognition, becoming one of the most awaited appointments in the international fashion calendar. With its mission to support and give multinational visibility to local designers, it has built a bridge between artists, photographers, journalists, and fashion industry personalities from around the world.


This project was based on the method of studying various sources of information representing separate points of view on one term “Relationship” and carries a purely informational purpose.

Presented in the film is a symbiosis of research and personal experience of each of the JAM PROJECT team