Irakli Rusadze is a self-taught designer and founder of the SITUATIONIST , was born and lives in Tbilisi.
He started working in the fashion industry at the age of 15 and at the age of 21 he presented his collection for the first time at Mercedes-Benz Fashion Week Tbilisi.
He has made eleven collections for his brand as part of Tbilisi, Milan, and Paris Fashion Week. Several art exhibitions in Paris, Frankfurt, London, and Tbilisi, as well as several collaborations with Georgian artists.
The creative director often combines two different styles – Georgian historical heritage and avant-garde vision of the new wave Georgian artists, creating his unique and progressive vision.
He has been interested in the creative industry since childhood, combining many fields and views of people in one circle. To this day it is his source of inspiration and has a great influence on his creativity. It is equally interesting for him to work on the design, as well as to the construction and the process of creating patterns.
The concept of SITUATIONIST is that clothes are made more for the character than for the body.
The brand expresses the idea which unites the community together and brings people with different perspectives and views into one circle. Not only in the creative field but also includes people working in any other position that spend their skills end experience, brand creativity is a joint work of the team, everything here is exclusive.
SITUATIONIST’s unique design aesthetic lies in the idea that each item is cut and sewn from beginning to end by one person, after leaving a signature on a special label, this is Irakli’s way of appreciating the craftsmanship of the skillful staff members who spend hours to make it happen.
The main idea of the brand has always been sustainable fashion, the ability to use clothing for a long time. With this resource and creativity, SITUATIONIST is forming a brand that will be a bridge between fashion and art.