The GUDU brand was founded in 2015 by the Georgian designer Lasha Mdinaradze who lives and works in Kiev. In 2011, he won the Be Next competition for young designers, and then worked on the Merali by GUDU and UGLY (You Gotta Love Yourself) labels. The brand focuses on bright and self-sufficient images that do not need extra accessories. Lasha Mdinaradze actively works with black color and deconstruction, loves to experiment with shape and color, while not forgetting about the verified cut. The designer calls GUDU’s heroine a blue-blooded punk, offering her sensual and dramatic silhouettes. ‘A woman is always in the center of attention for me’, says Mdinaradze. ‘I want to create things for her that reveal her strength and character’.