ANOUKI is a Georgian, Tbilisi-based brand, established in July 2013, with head designer Anouki Areshidze. After studying fashion design, styling, and consulting in the world’s leading universities such as Istituto Marangoni and Accademia del Lusso, Anouki decided that it was time to realize her ideas about designing clothes and got back to the native country.
ANOUKI presents ready-to-wear collections and accessories. Brand’s main idea is to be “very own” for each customer, not to be cliché and understand what’s necessary for ladies in a specific moment. The whole team does its best to prove that it is possible to create something new and exciting in Georgia, where the fashion industry is just in the process of development.
“We try to establish new standards on the local market, in every aspect of brand development.”